Client Profile: A professional services firm (e.g., consulting, legal) with an outdated, poorly designed website that performs weakly on mobile.
Challenge: Low online visibility; poor organic search ranking; high marketing spend with an unmeasurable return on investment (ROI).
1. UX/UI & Mobile Redesign: Complete brand review and mobile-first website redesign focused on clear user journeys and conversion paths.
2. Technical SEO Optimization: Implement technical SEO best practices, keyword research, and site structure optimization for long-term organic growth.
3. Targeted SEM Strategy: Develop a precise Google Ads and LinkedIn paid campaign strategy, targeting high-value B2B decision-makers.
4. Analytics & Iteration: Set up comprehensive Google Analytics goals to measure CVR and CPA. Provide monthly reports to drive continuous optimization of campaigns and content.
🔹 Organic Traffic: Target keyword organic search traffic growth of 100% within 6 months.
🔹 Conversion: Website visitor-to-lead conversion rate (CVR) increased by 50%.
🔹 Experience: Dramatically improved website loading speed and mobile usability scores.
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